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Clients & Case Studies

Inspiring Vision Messages


Vision Message
What Are We Afraid Of?
Ryan Daniels

Trustmark Companies
February 27, 2009

There was a thunderstorm last night, and my children had a hard time sleeping because they were afraid.  They were afraid of something that couldn't possibly hurt them and that they couldn't even see, thunder.  How silly, I thought.  I've tried to explain to them how it's just a noise and how it can't hurt them.  I've told them it's God bowling and the rain are the pins.  Nothing works.  Why are they so afraid?  It's just a noise.  Then I reflected on my fears.  I know there's great potential in me, and yet I don't let that potential out.  Why?  It must be because I'm afraid.  But what am I afraid of?  A noise, just like my children.  The noise of what?  What would they say?  When I stop to think of it, I can't think of what they'd say that could possibly be so bad.  But the thought of failing, the thought of being disappointing holds me back.   

What are we afraid of?  Failure?  Mistakes?  I choose to do everything I can to help us succeed and risk failure than to do nothing and just watch us fail.  I can hear the voices.  Hey, wait a minute!  We're not failing.  This is an A-rated company with profitable businesses.  Yes, but can we be better?  Never be afraid to trade in what you are now for what you could become. 

What do I envision in our future? 

We will wake up in the morning and be excited about coming to Trustmark.  It's where our friends are.  We will share our stories and ideas with each other.  We will have fun together and laugh together.  Something exciting and groundbreaking happens every day.  There are no cubicals and no hierarchy.    We've left our competition miles behind.  Our products are as unique as our environment.  What are these products?  I don't know, and I don't have to know.  It's not my responsibility.  It's OUR responsibility.  We will churn out several new products every year, each one groundbreaking.  Some will be an amazing success and some won't, but we'll never stop innovating.  We'll never stop improving our products and improving the quality of life of our customers. 

When I picture Trustmark, I picture no walls, no boundaries and no titles.  It's fun and exciting.  It looks like a toy store.  Oh, I can hear the dissenters now.  It would never work.  It will never happen.  Perhaps, but that is my vision, and this is my message.  Anything is possible if you just believe.  Take your passion and make it happen.


Vision Message
Total Eclipse
Tim Miller

ILC Dover
June 2007

It's a bright sunny day, but the sun is eclipsed as something colossal and miraculous slowly drifts overhead.  It is far too quiet for its size as it gently settles down to be moored.  There's a lot of high technology on board - solar power, regenerative fuel cells, tilt-rotor electric motors – but all that is hidden, what the world sees, what the world knows, is that this flying machine is defined by its acres of sleek and shimmering skin.   

This skin is our skin, we call it an envelope but let's let them call it a skin because it appears to be filled with life instead of helium.   

This skin was conceived, developed, fabricated, and tested by us.  Not just the "ILC" us but in a collaborative struggle with our teammates both up and down the supply chain.

How was this giant born?  Was it faster sealing equipment?  Better process control?  Additional overtime?  Yes and no.   We implemented these things and there was improvement - but not enough.  So.....

We help our suppliers succeed.  We work with our teammates to reduce defects, drive down costs and increase profits for all.   

We simplify our documentation and communicate only those things that are most important. 

We train, we cross-train - and then we train some more: to decrease costly repair and rework.  

We minimize the use of dangerous chemicals and where they can't be eliminated we educate ourselves and strictly enforced safety procedures to reduce health care costs and give us more years with our families. 

Our team is now sought out by prospective customers and prospective employees alike, so that we always have plenty of both.  We make our workplace enjoyable, sometimes even fun, and more often than not you are greeted with a smile.  We treat each with a kindness, generosity and respect.  We are more than co-workers putting in long hours together.   

So, maybe it won't be the largest aircraft ever to fly, maybe it won't bring the world closer together providing phone coverage to third world nations; maybe it won't deliver vast supplies of food and medicine to tsunami victims we've never met. 

Then again, maybe it will.

 
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